Description
VW Bug – Black and white 10″ x 13″ ad has a screen filling photo of the front end of a new VW Bug. The headline simply states “$1595” and the ad explains that this is the Suggested Retail Price for this car on the East Coast, Gulf Coast or Great Lake Port of entries. It talks about the few other charges that will be added to the purchase price, “and that’s it.” It does mention the option for leatherette upholstery, most people order it they claim, because it will alleviate the need for seat covers.
Source: April 21, 1961 Life magazine.
