Description
Black and white 9 3/4″ x 13 3/4″ ad for Vitality Shoes for Women. The ad starts off with the headline asking you to “Put Vitality Into Your Summer Wardrobe”. The text says that “The glorious days of spring and summer beckon once again…with promises of gay adventure in fashions lovelier than ever. So put Vitality into your wardrobe…and walk the way of youth in footwear cool and white. These stunning patterns are but a few of the many engaging new styles your Vitality dealer is now showing. They drape your foot in grace and flattery. They enhance your step with carefree charm. They lend enchantment to every costume and occasion. See them at your dealer’s soon”. There are Six shoes shown in this ad. The first one is called “Hortense has a saucy open toe and smart braided top line. A Vitality elasticized step-in of white crushed kid with Continental heel”. Second there is “This gay featherweight tie is Fanya…a five-eyelet, “U”-throat Vitality creation in white calf. Perforated vamp…cutouts…open toe…Cuban heel”. Thirdly, we have “Stacie, pert square-toe Vitality spectator, is white suede kid with Turftan calf trim. Perforated vamp…dainty two-tone bow…Turftan calf Pyramid heel”. Fourth, we see that “Elasticized for groove-like fit, Irene is a Vitality open-toe slip-on. Perforated vamp, Cuban heel. White crushed kid with calf trim”. The fifth one is a “Dignified braid trim sets off Vanessa’s classic lines. White crushed kid Vitality step-in with clever bow and vamp insert. Continental heel”. And, lastly, we have “A six-eyelet “U”-throat oxford, Sarasota comes in white reversed calf with Turftan calf trim and Cuban heel. Dainty cut-outs and perforations”. Prices start at $6.75 for these shoes.
Source: April 28, 1941 Life magazine.
