Description
Full color 7 1/4″ x 10 1/2″ ad for their Filter Cigarettes, where excitement is now a taste. There is a picture that shows a race car coming at the camera with the driver and car in-focus and the crowd behind him being nothing more that a blur. The headline wonders “After going 212 m.p.h., he’s not about to smoke a boring cigarette” and there is a smaller photo of this driver, after the race, puffing on a Viceroy. “Viceroy has full-bodied flavor that doesn’t flatten out” is the statement made and they also mention their new production, Viceroy Extra Mild.
Source: September 1974 Playboy.
