Description
Full color 9 1/2″ x 12 1/2″ ad for their Filter Cigarettes. The ad has a picture of a race track where a driver has parked his car and is over talking to a man with a clipboard while he is relaxing with a Viceroy cigarette. The ad headline asks you to “Get a taste of what it’s all about. Get the full taste of Viceroy“. The ad includes a coupon that will enable you to get a Viceroy Racing Jacket, worth $20.00, for only $11.00.This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: September 29, 1972 Life magazine.
