Description
Full color 7 1/2″ x 10 1/2″ ad for their Filter Tip Cigarettes. The ad has a picture of a couple that are enjoying an evening bonfire on the beach. As the man is busy holding two hot dogs over the fire, being cooked to perfection, the woman is holding a lighter to the cigarette he holds in his mouth. The ad headline makes the claim that “Viceroy’s got the filter for the taste that’s right!”.
Source: September 3, 1965 Time magazine.
