Description
Full color 9 1/2″ x 12 1/2″ ad for their Filter Tip Cigarettes. The ad has a picture of several men in Nautical clothing standing around talking in a serious manner. In the foreground you can see a male hand offering an opened pack of Viceroy to the man in the background. As he reaches to take a cigarette he asks “What makes Viceroy the right one?” and the answer comes “Viceroy’s got the taste that’s right…right any time of the day”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: July 22, 1966 Life magazine.
