Description
Full color 7 1/4″ x 10 1/4″ ad for their Filter-Tip Cigarettes. The ad has a photo of a living room at Christmas-time where two couples are sitting around exchanging gifts. Each of the four people has a lit cigarette in their right hand and they are smiling because “Viceroy’s got the taste that’s right!”.
Source: December 6, 1963 Time magazine.
