Description
Full color 9 1/2″ x 12 1/2″ ad for the cigarette that’s got the taste that’s right!”. Pictured is an attractive lady standing as she is surrounded by six chefs who are either smoking Viceroy or, in the case of one chef, having her hold a Viceroy to his lips. The text challenges you to smoke all seven of the filter brands available at the time and see if you don’t feel that Viceroy doesn’t taste the best. The ad also mentions their new Slide-Top Case which was hoped to replace the Flip-Top Boxes.
Source: December 7, 1962 Life magazine.
