Description
Full color 9 1/2″ x 13″ ad that lets us know that Viceroy has Good Flavor, All of the Time. The picture shows a man in a white jacket sitting alone on a row of deck chairs. A lady, also in white, comes up behind him and crushes out her cigarette that is only partially smoked. He sees her action and, sizing up her dilemma, offers her a Viceroy from the pack in his hand and says “Here, these never run out of taste”. The caption at the bottom of the ad says “Don’t settle for some of the taste some of the time. Viceroy gives you all the taste all the time.”
Source: February 20, 1970 Life magazine.
