Description
Full color 9 1/2″ x 12 1/2″ ad that explains that Viceroy has :20,000 Filters for the smoothest taste in smoking”. There is a picture of the filter end of a Viceroy split open and the claim that it has Twice as Many Filters. Below this is a picture of a man smoking a Viceroy with a look of total contentment on his face and a picture of a pack of Viceroy, as they appeared then.
Source: November 5, 1956 Life magazine.
