Description
Black and white 9 3/4″x 13″ ad for the Veto brand of Cream, Spray, stick or Mist Deodorants. There is a very glamorous picture of the face of a very beautiful woman with her eyes closed as she strokes the head of her man of the hour and the headline purrs “because you are the very air he breathes…”. The ad says that “Aren’t you glad you’re a girl? Isn’t it a fabulous feeling…to know he’d rather be close to you than anyone else in the wide, wide world? Don’t let anything mar this moment. Double check your charm every day with Veto…the deodorant that drives away odor…dries away perspiration worries. (Remember, if your nice-to-be-next-to…next to nothing is impossible)”.
Source: April 8. 1957 Life magazine.
