Description
Full color 10″ x 13 1/2″ wartime ad that talks about the importance of tires for keeping things running in society and how, in wartime with the shortage of rubber, the presence of capable Tire Dealers is needed to keep things going. The headline over a drawing done by Witold Gordon showing a busy town filled with an assortment of retail stores asks “What makes the old town run?”. There is a drawing of the sign placed over a United States Rubber Company dealership and the text describes what this man can do for you and your neighbors. The ad also mentions that this company has been working scientifically on rubber for over 100 years, that they are making tires of synthetic rubber for essential cars and some of the types of material that future tires will be using.
Source: May 1, 1944 Life magazine.
