Description
Black and white 9 3/4″ x 13 3/4″ ad for their U.S. Royal Master Tires from the United States Rubber Company. This is another ad with puppets Jimmy and Lily May. They are standing by the outside window and Jimmy says, “Lily May, you’re a scaredy cat”. She responds, “Oh Jimmy, I can’t be brave about skidding”. Jimmy answers “Sure you can. Just be fussy about riding on tires with skid control”. The ad then says that “A good thing to be fussy about – tires with skid control. That’s just one of the kinds of safety in U.S. Royal Master tires. Blowout protection is there, too. And quick stopping power on slippery pavements. With all this safety they are good for a lot of mileage. Small wonder, then, that users of U.S. Royal Masters come back for more of same when they need new tires”. The ad shows that owners get Skid Control, Blowout Protection and Longer Safe Mileage too.
Source: May 20, 1940 Life magazine.
