Description
Black and white 9 3/4″ x 13 3/4″ ad that is for the U.S. Royal Master Tires from the United States Rubber Company. This ad has a very unique drawing at the top. This car has a blowout and there is Jimmy, Lily May and a stuffed animal, all are puppets. Jimmy is trying to figure out what to do. “Blowouts? What d’ya mean, blowouts? They scare me, Jimmy”, says Lily May. He answers, “Quit worrying, Lily May. Ride on tires that give blowout protection. Skid control, too. The same dough buys fast stops and long, safe mileage. Pick safe tires and you don’t need to be scared”. The ad then tells us “That’s great stuff, Jimmy. And it’s all true – about U.S. Royal Master tires. They give you a tremendous stretch of miles free from worry over blowouts and skids. The tire money that goes into U.S. Royal Masters buys blowout protection, skid control on slippery streets, quick stopping power and long wear. What a way to add peace of mind to your driving skill. No wonder users of U.S. Royal Masters come back for more of same when they need new tires”. In the right hand side of this ad it shows the three different ways that these tires will protect you: 1. Skid Control, 2. Blowout Protection and 3. Longer Safe Mileage
Source: May 13, 1940 Life magazine.
