Description
Full color 10″ x 14″ ad that tells us that “Pontiac has the wildest thing in Detroit. And it comes with tiger paws“. The ad drawing has the tiger/car drawing that was made famous by U. S. Royal in the late ’60’s. This tiger/car is holding on to the cell bars keeping it safe with his right paw and is reaching through the bars swiping at us with his left paw. The ad text starts out with “You’re not surprised, are you. To see tiger paws on a tiger. You certainly wouldn’t expect to be sporting ordinary tires, would you?”. It then tells us that the “tiger” is the Pontiac GTO. It has picked these tires as standard equipment and they tell us some of the testing that was done. 100 miles at 120 miles per hour and 17,000 miles at 83 miles per hour. They claim that, at that speed, tread wears out more than twice as fast as at 50.
Source: April 3, 1964 Life magazine.
