Description
Black and white 9 3/4″ x 13 3/4″ ad for the U.S. Royal Golf Balls. Plastered across the top of the ad are the words “Big News” and then, in smaller print, it claims that “This Year There’s A Real Improvement In Golf Balls! It’s The New U.S. Royal With The Oil Cushioned Center!”. It then says that “Let’s not waste a second…let’s get right into the middle of the biggest golf story you’ll read this year. The story of a brand new ball with a brand new feature that’s putting a brand new kick into the grand old game. And here’s the inside on the new golf ball that’s just been hatched. After years of incubation in U.S. Rubber’s great research laboratories a new kind of center, an all cushioned center, has been developed that transmits to the ball a larger proportion of club-head-energy than ever before been possible. And what does that mean to you? It means you’ll be getting maximum distance off the tee, it means your brassie and iron shots are going to s-t-r-e-t-c-h our and away towards the green. But distance is only one benefit this ball with the new oil cushioned center is going to give your game. Now, you’ve got a ball without a wobble. A balanced ball that flies true and putts true because it has a true center that stays true. A ball with controllability, a ball that goes where you want it to go without waver or wobble. And as a dividend this new. livelier oil cushioned center is stronger, longer-lasting…adding materially to the ruggedness of your ball and thus increasing its useful life. And that’s why we sincerely believe you will find the new U.S. Royal golf ball with the oil cushioned center has the finest click and feel of any ball you’ve ever played. Yes, you’ll want to try this new U.S. Royal with its amazing new oil cushioned center. And you’ll want it the first time you play this year. So, why now have your Pro reserve a dozen of these 75-cent balls for you…now”.
Source: April 28, 1941 Life magazine.
