Description
Black and white 7 1/2″ x 10 1/2″ ad for the quality built in to their Fishing Reels. The picture in the ad shows a greatly magnified worm gear and pawl from a No. 1975 True Temper fishing reel so that the extra size in important parts can be seen. The ad headline claims this, and other reels made by True Temper, are “Made for the Long Haul”.
Source: June 1962 Field & Stream.