Description
Full color 7 3/4″ x 10 3/4″ ad that discusses the fact that the Toyota engine is bigger than it’s competitors. At the top of the ad is the headline “Five little pickups. What makes one different?” and below these words are drawings of the Toyota, the Mazda, the Datsun, the Chevrolet Luv and the Ford Courier. The text begins by saying “The engine makes them different” and assures us that “Toyota’s is the biggest”. The text claims that the Toyota has 38% more horsepower which, in addition to being able to haul heavier payloads, allows Toyota to install more power-robbing features. It mentions being able to, in the future, being able to use a camper and talks about a few of the other features that make Toyota “different”. At the end of the ad are a list of Specifications for this truck.
Source: August 1973 Car & Driver.
