Description
Full color 9 1/2″ x 13″ ad for another in their Viv line of Lipsticks. There is a drawing of a bride still in gown being carried by her new husband. There are smiles aplenty as the headline proclaims “…and from this day forward, ever-loving VIV, their lipstick that stays married to your lips.” This shade is called Vivid Pink which is referred to as “This Spring’s prettier-than-ever, ever-vivid pink.” After glowing descriptions of the effect this will have on your life it promises that “You know this color won’t forsake you, won’t stray, won’t fade…for this is the one-and-only, ever-true, ever-lovin’.
Source: April 30, 1956 Life magazine.
