Description
Full color 7 1/4″ x 10 3/4″ ad for the laundry detergent that gets clothes the whitest. There is a picture of an amazed lady examining her white shirts as they are drying on the line. As she pulls the sleeve out for inspection she is amazed and looks a little bit flush. The headline claims that “Now, Tide washes clothes WHITER than any bleach can bleach them!”. The text makes claims such as claiming that “Tide is MILDER for hands than any other leading ‘detergent'”, that “Tide is so Thrifty to use”, there is “No more need to bleach, except for stubborn stains”, that it is “So SAFE to use” and that it will give you “Cleaner clothes too”.
Source: November 1952 Farm Journal & December 1952 Good Housekeeping.
