Description
Full color 9 1/2″ x 13 1/2″ ad for their Laundry Soap, available in the Giant Economy Size. The banner across the middle of the page claims that “Tide gets clothes cleaner than any soap!” and has a drawing of a little girl wearing a green plaid dresses and preening in front of the mirror as her doll, wearing a matching dress, sits in a nearby chair. The ad says of this girl that “She wears the cleanest clothes in town…her mother swears by Tide“. A series of bold statements claim that “No soap – no other product sold throughout America will wash as clean as Tide“ and also claims that, if you choose, you can skip the rinsing portion of your wash if you are using Tide. It claims that if you use Tide your clothes will be cleaner,. they will be whiter and they will be brighter.
Source: April 30, 1951 Life magazine.
