Description
Full color 9 1/2″ x 13″ ad for their Washday Soap. The ad has a picture of a man happily putting on his sparkling white shirt while his wife stands behind him pointing to a box of Tide as the reason that his whites are so white. The ad is filled with claims such as “Sooner or later almost everyone turns to Tide“, “No washday soap – no other detergent known – Nothing else will wash as clean as Tide – yet is so mild!” and that “More women by far use Tide than any other washing product in the world”. The smaller pictures in the ad talk about getting “Such clean, clean clothes!” and “Such dazzling white clothes!” because Tide is “Recommended by the makers of 25 Automatic Washers!”.
Source: October 1954 The Progressive Farmer.
