Description
Full color 7 1/4″ x 10 3/4″ ad for this amazing Laundry Detergent. The headline brags that “Tide alone gets clothes Whiter Than Bleach” and the picture shows a wife holding up her husband’s white dress shirt as he beams with joy. A little disclaimer mentions “Except for Stubborn Stains” but otherwise it claims that it cleans whites better than if you added bleach every time to your wash water. It is claimed to be safer to use, cleaning everything that is washable, and is milder for hands than any other detergent. There is a guarantee explained concerning if you feel that their claims have not been met and the ad shows their New Giant Economy Size box.
Source: February 1953 Good Housekeeping.
