Description
Full color 7 3/4″ x 10 3/4″ ad for their Laundry Soap. There is a picture of a mother kneeling down and straightening up the clothes that her young son is wearing. The daughter is holding her dress out as she admires the brightness in her yellow dress. The headline claims “They wear the cleanest clothes in town. “Mom” swears by Tide“. The ad swears that “Tide gets clothes cleaner than any soap!” and says that it not only gets them cleaner but whiter too, even in hard water, It also talks about the mildness of this product that will save your hands and, at the bottom of the ad, a lady recommends that you “Always buy two…one for Laundry…one for Dishes”
Source: September 1952 Good Housekeeping.
