Description
Full color 9 1/2″ x 13″ ad shows a firework display at night with the three biggest bursts displaying filled glasses of Three Feathers Reserve whiskey on the rocks. The ad headline calls it “Three Cheers” and urges you to “Toast the Glorious 4th with a Highball made glorious by the finest-tasting Three Feathers in 63 years!. Smoother, lighter, richer than ever, it makes a Highball really something to cheer about!”. It is claimed to be “At It’s Pre-War Best” and that it is “First Among Fine Whiskies”.
Source: June 24, 1946 Life magazine.
