Description
Three color 5″ x 13 1/2″ ad for Ten High Straight Bourbon Whiskey. This ad is a three section cartoon that tells the story of a sword swallower. In the first frame it says that “Sid brought down the house with his sword-swallowing trick at our club show. So, as chairman of the entertainment committee, I volunteered the drinks. “Okay,” says Sid, “but be sure mine’s made with TEN HIGH!”. In the second one, the man asks “”How come?” I ask him. And Sid says, “Sword-swallowing is one thing, but when it comes to a highball, I’ll take the whiskey with No Rough Edges!” And no wonder! That TEN HIGH went down mighty easy, and its rich flavor sure Doubled My Enjoyment of a swell evening!”. In the third picture, it shows Sid, smiling widely, as he says “Mister, its a miracle! All whiskey, rich whiskey – with “No Rough Edges” That’s TEN HIGH“. Above the picture of Sid smiling, it has a banner telling you to “Get That TEN HIGH Smile”.
Source: May 13, 1940 Life magazine.
