Description
Full color 9 1/2″ x 13 1/2″ ad for their Dual Filter Cigarettes. There is a picture of a couple fly-fishing on a roaring river on a fairly cloudless day. The headline says “Filters for flavor – finest flavor by far!” and reminds us that “Tareyton has the taste – Dual Filter does it”. In the foreground of the picture is an opened pack of Tareyton next to some flies that will be used soon and a single Tareyton cigarette lying on its side while the caption explains that “The Tareyton ring marks the real thing!”. The text in the ad explains “Here’s How the Dual Filter does it” with words and by unwrapping the end of the cigarette.
Source: October 3, 1960 Life magazine.
