Description
Full color 7 1/4″ x 10 1/2″ ad for their Low Tar Lights and their Low Tar Menthol cigarettes. The ad has side-by-side pictures of packs of these cigarettes. The Lights are shown against a black background and include the claim that these cigarettes have “Flavor improved by charcoal filtration”. The Low Tar Menthol cigarette pack is shown against a green background and contains the claim that it has “Flavor improved by dual filtration”.
Source: November 7, 1977 Sports Illustrated.
