Description
Black and white 8″ x 11″ ad that is showing a different way to attach a charcoal filter to a Tareyton 100 cigarette. In this ad they are trying to attach one by placing a torn off one to the end of a cigarette and attaching it with a sleeve with a zipper as the photo is labeled “If you could put Tareyton’s charcoal filter on your cigarette, you’d have a better cigarette. But not as good as a Tareyton“. There is a supremely confident man with a blackened left eye sitting there smoking a Tareyton and saying “That’s why us Tareyton smokers would rather fight than switch!”.
Source: November 1968 Playboy.
