Description
Full color 10″ x 13″ ad that again wonders “What gives Tareyton the taste worth fighting for?” Pictured in the ad is a couple with black eyes and wearing Tareyton sweatshirts enjoying their cigarettes with smug smiles. The text explains that the Charcoal Tip is what actually “improves the taste of Tareyton’s fine tobacco” and urges you to “Join the Unswitchables”.
Source: March 31 & April 28, 1967 Life magazine.
