Description
Full color 9 1/2″ x 13 1/2″ ad for the cigarette with the Dual Filter. The ad has a picture of two men standing and talking as the man with an unusual instrument around his neck holds up one of his Tareyton cigarettes and demonstrates the extra length by holding out two of his fingers. The ad headline claims that the “Dual Filter does it! Filters as no single filter can…for mild, full flavor!” and the text gives specific details about How the Dual Filter does it.
Source: January 16, 1960 Saturday Evening Post & January 25, 1960 Life magazine.
