Description
Black and white 9 1/2″ x 14″ ad for their Filter Tip Modern Size Cigarettes. There is a picture of a man wearing a dark suit facing away from the camera who has turned back and is looking at the readers while holding a lit Tareyton near his lips and the headline claims that “Mildness Makes the Difference”. The text begins by saying that “Day after day, Tareyton mildness makes a wonderful difference in your smoking!” and the rest of the text describes the continual quality built in, pack after pack. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: February 18, 1957 Life magazine.
