Description
Full color 10″ x 14″ ad that shows the contents of a bottle of Tab Soft Drink being poured into two glasses, both of which are being held in one lady’s hand. They seem to be smaller glasses and the first glass is nearly filled while the other is anxiously waiting. They both already have two large pieces of ice in them. The ad headline shouts out the amazing news, “1 crazy calorie” before spreading the rest of the news. It then says that the product is “Unsticky. Unstuffy. Uninhibited. The new taste oF Tab. Not so sweet. With 1 crazy calorie in 6 ounces. It’s what’s helping so many people to keep slim and trim. Tab. That’s what’s happening. To the nicest shapes around”.
Source: April 15, 1966 Life magazine.
