Description
Full color 9 1/4″ x 12″ ad has a picture of a partially empty bottle of Tab standing next to a chess board where a game is in progress. A man, wearing a dark suit, has just reached his hand into view and is taking a glass of Tab and ice from the scene. The ad headline asks the question “How can just 1 calorie taste so good?” and assures us that “The Coca-Cola Company kept the flavor in Tab“.
Source: May 9, 1964 Saturday Evening Post & May 15, 1964 Life magazine.
