Description
Full color 9″ x 12 1/2″ ad that is for Swift’s Prem. This is advertised as being the one that “This ONE stands out…the one with Tender Beef Added!” and, in the center of these words, is a drawing of a can of Swift’s Prem. Below this is a picture of a plate full of an interesting choice of meals for an army. The text says that this product “Stands out in flavor! Fine beef and pork alone are delicious. Combined, they’re wonderful. One bite of these tasty loaves will prove Prem is more savory. Stands out in Nutrition! Prem gives you the nutritional benefits of both pork and beef…plenty of high quality proteins, important minerals and B vitamins. Stands out in Texture! Prem is firm and solid…delightfully tender. Served hot or cold, it cuts cleanly and evenly – slices or loaves. 3 to 1 prefer Beef added! Tender, flavorful Beef has been added to Prem because homemakers wanted it – by better than 3 to 1. From experience they knew that beef and pork combined was bound to be better. So try Prem soon…see how much better it is”.
Source: August 1947 Better Homes & Gardens.
