Description
Full color 9 3/4″ x 13 1/2″ ad that starts off with a headline that announces that “New Swans Down Angel Food Mix is a Cake-Baking Miracle!”. Just above the photo of the cake, with a couple of slices taken out of it, are drawings of a couple of Angels, one saying the words “So sure! So easy! Just add water” and the other one saying “You’ll make a cake as heavenly good and big as a 12-egg cake made the old-fashioned way!”. Below the picture of the cake is more text saying that “It’s more than a mix – it’s a miracle! That’s what women are saying about new Swans Down Angel Food Mix. It’s so sure, so easy, even the newest bride can turn out a cake as big, light and handsome as a prize-winner made the old-fashioned way! Just 2 easy mixing steps! No fussing, no doubts! With just 2 simple mixing steps, you’ll make an angel food that’s light as a cloud, divinely tender and moist – heavenly eating. You’ll find all the ingredients, perfectly blended, in the package. Nothing to add but water and flavoring. Perfect Angel Food with ease – or double-your-money back! We’re so sure you’ll be delighted with new Swans Down Angel Food Mix, we dare offer you DOUBLE-your-money back if you aren’t satisfied. Details of this amazing offer in the recipe holder inside the package. Get a package today. Show the family you can make the “queen” of all cakes like an angel-food champion”. They also show their White Cake Mix and their Devil’s Food Mix in boxes at the bottom.
Source: October 20, 1952 Life magazine.
