Description
Full color 9 3/4″ x 14″ ad for Swans Down Instant and Devil’s Food Cake Mixes. The ad is a table full of cakes and cupcakes made and frosted in a variety of manners and the headline says to “Choose your quickie for today – make it Swans Down wonderful!”. At the top is a “Short cut to heaven! One box of the new Swans Down high-ratio Instant Cake Mix with butter frosting or 7-minute frosting – and what a spectacular beauty! Higher, finer, richer cakes – because Swans Down Instant now blends its ingredients a new high-ratio way!”. Then, lower and off to the right, are a bunch of cupcakes with children’s names lettered on them. “Preparing a children’s party? Thrill the kids with their own personal cakes. Make cupcakes with Swans Down Instant or Devil’s Food Mix. Frost. Then write names with tinted frosting using pastry tube. Such an easy way to do something wonderful, to make cakes Swans Down Good”. Then, a little bit lower, it says that you had “Better double this recipe! Bake Swans Down Devil’s Food Mix in a square 9-inch pan. Spread thick with fudge frosting, sprinkle half with chopped nuts, leave remainder plain. Cut in fingers. Extra lush, extra-rich! And so fast-disappearing from the plate, you’d better make a lot”. Then it says, “Calling all chocolate lovers! Here’s the devil’s food you dream about – chocolate-rich, tender, moist. Whisk it together in minutes with Swans Down Devil’s Food Mix – top with 7-minute frosting, tinted pink, peppermint-flavored. Elegant!” And the last one is called the “Company dazzler! The tender perfection of a real Swans Down cake. (Only Swans Down Cake Mixes can give it to you!) Use recipe for white cake on Swans Down instant box. Bake in 9-inch square pan; split and spread with whipped cream and berries. So impressive – yet so easy – you’ll bless that new high-rise Swans Down Cake Mix.”
Source: April 1951 Woman’s Home Companion.
