Description
Full color 9 1/2″ x 13 1/2″ ad for the Pure White Floating Soap that was claimed to be “4 swell soaps in one”. The ad contains seven pictures that give you all the information that you need to know about Swan. Pictures 1, 2 and 3 tell about how, in the old days, we used special soaps for different tasks but “shopping is mighty different now”. It reasons that the “clever housewives stick to Swan“ because it is capable of dealing with “practically every washing job”. Pictures 4, 5, 6 and 7 get more specific about what jobs Swan can do around your house. They claim that “Swan is ideal for baby!”, that “Swan is a whiz for dishes!”, that “Swan is a peach for duds!” and that “Swan is perfect for bath!”. Wonderful, the perfect soap for washing you newborn and your roasting pan in the same sink. This ad has a reminder to “Tune in: The Joan Davis Show with Andy Russell, CBS, Monday Nights” and, like most of their other ads around the wartime era, had tips on how to Not Waste Soap.
Source: August 1945 Life magazine.
