Description
Full color 10″ x 13″ ad for their Pure White Floating Soap. There is a picture of a Swan and the headline “Oho! A baby-gentle floating soap that’s a sudsin’ whiz – Swan up and see!”. The ad shows three members of the family using it at the same time: the baby sitting in his little tub washing himself (oh yeah, I remember those days), the father sitting in the bathtub bathing himself and the mother using the same soap to wash her dishes. You wonder how they could all use the same soap at the same time, this soap was snapable. Each bar would break in half so that you could use “half for kitchen – half for bath”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: May 5, 1942 Life magazine.
