Description
Half-Ton Coupe Express Pick-Up – Full color 7 3/4″ x 10 1/2″ ad that stresses the economical overall costs with this vehicle. There is a drawing of a Red Pick-Up backed up to the local dairy where the farmer is unloading the milk jugs that he has brought to sell. As he works the crowd begins to gather with men admiring his new Studebaker Truck. The headline alerts us to the “New Half-Ton Economy!” and the text tells us that you will receive the same quality in your purchase as the government did in the over a billion dollars of equipment that Studebaker produced for them during the war. It talks a bit more about the specific vehicles that were built by them and offers a free 48-page booklet with information on all of their trucks.
Source: November 1945 Farm Journal.
