Description
Studebaker – Black and white 9 1/2″ x 13 1/2″ ad that considers their reliability and innovation as the threat of war crept ever closer. The headline claims that “Studebaker builds cars and trucks that help keep the defense job moving” as it has one picture of an experienced engine assembler and another of an engineer and a chassis foreman. The text talks about the need for efficient and reliable transportation in order to ferry materials to where they are needed and calls this a situation that “is made to order for Studebaker“. There is a picture of a 1942 Studebaker Champion Custom Sedan which was priced at $840.
Source: October 27, 1941 Life magazine.
