Description
Studebaker – Black and white 9 1/2″ x 13 1/2″ ad that talks about why there is so much reliability built into each new Studebaker. Under two pictures of experienced Studebaker employees the captions claim the average age of their employees is 44, they have an average of 13 years experience and they promise that “No transients work on Studebaker cars”. Speaking of this kind of experience the headline claims that “Here’s insurance that no money can buy you in any other car”. The text urges you, before you buy a new car, visit some used car lots and see which cars are selling for the highest price. This should convince you to buy a new Studebaker. There is a picture of a 1941 Studebaker Champion being looked at by a couple and the ad says the selling price was $690.
Source: October 14, 1940 Life magazine.
