Description
Studebakers – Full color 9 1/2″ x 13 1/2″ ad that introduces the 1957 Studebaker. The headline assures us that “Craftsmanship makes the big difference” and there are a series of drawings that show different models from different angles of interest. The text lists several features offered for the first time and brags about the Craftsmanship, Performance, Dependability and Satisfaction that Studebaker owners experience.
Source: November 5, 1956 Life magazine.