Description
Studebaker – Full color 10″ x 14″ ad that tries to convince the readers of the reliability that is built into each Studebaker due to the family atmosphere that runs throughout the factories. There is a picture of a father and son, William F and young Bill Walter, sharing a moment at shift change. The son is saying that “We ought to be in Hollywood, Dad, instead of here at Studebaker“ and the text talks about there being many father-and-son teams throughout nearly every department. It explains how this brings pride in craftsmanship which is one of the many reasons you should not hesitate to buy a Studebaker. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: June 14, 1948 Life magazine.
