Description
Studebakers – Full color 9 1/2″ x 13 1/2″ ad that gives another reason why the Quality from a Studebaker plant is so top-notch. Under a picture of a young man with a welding torch standing next to an older man who seems to be overseeing his work is the headline claiming that “There’s nobody like a boy’s own father to school him in Studebakler craftsmanship”. The young man is identified as Bill Slater who is a part-time student in their special training program and the man working with him to be a millwright is his father. The text talks about people talking about how well their Studebaker runs and rides and claims that much of the reason is the well-trained people that are working in their factories, for generation after generation.
Source: January 16, 1950 Life magazine.
