Description
Studebaker Lark – Full color 9″ x 13″ ad that advertises the 1960 Studebaker Lark, a car that is “Pert ‘N’ Practical, So Satisfactual, Travels In Style At Less Cost Per Mile”. We see a Cream-colored Four-Door Lark parked outside of a house where two well-dressed people are welcoming another couple into their home. The headline says that you’ll “Love that Lark by Studebaker“. It then says that “Freedom, fun and flair is yours in all your family chores – with the beautiful, practical, loveable, driveable, turnable, parkable Lark. You’ll take pride in the quality-built detail in this finest-car-of-its-kind. Luxurious, thrifty, stylish, zippy – everything combined. Trim-tailored interiors; smart. lush, relaxing. Rich sapphire enamel finish; never needs waxing. Snuggles easily into parking places, sprints through traffic like a doe. Big in power (economical 180 h.p. V-8 or spirited 90 h.p. Six), small in price, keeps your gas bill low. Glowing fashion colors, six-stunning styles, widest choice of models among all new dimension cars to meet your needs. See, drive and you’ll love that Lark by Studebaker“.
Source: February 22, 1960 Life magazine.
