Description
Studebakers – Full color 10″ x 13 1/2″ ad for their versions of the Modern Car. At the top of the page is a picture of Raymond Loewy, identified as the “World’s Most Famous Designer” sitting at his desk with his head resting in his right hand in a look of boredom. The headline urges you to “Cut your driving costs with an out-ahead ’54 Studebaker own the only really modern car in America! It’s setting the style for the world!”. Below this is a picture of a new Yellow Two-Door Studebaker pulling away from a gathering of well-dressed individuals who seem to be paying a lot of attention to this car. There is also a picture of a Red Studebaker Conestoga Wagon driving slowly past a Drug Store where the people who have been told to stand out front are looking with interest at this car. The text talks about the styling advances of this car, talks about winning the Mobilgas Economy Run and has the normal picture of a Father and Son working together in a Studebaker plant.
Source: February 22, 1954 Life magazine.
