Description
Studebakers – Full color 9 1/2″ x 13 1/2″ ad that is to celebrate the First Christmas after the War and Studebakers are coming out. This ad has a drawing that is another in the feeling of having Peace on Earth and being able to enjoy something like Christmas with all the family. There is a giant Christmas tree decorated there in a snow-covered street that is being surrounded by people as the night goes on. The ad headline says that this is “A Christmas to remember…” and the text in the ad tells us that “This year, the beautiful old Yuletide sentiment – ‘peace on earth’ – means something far more real to most of us than it did at any previous Christmas…In this ever-memorable year of 1945, peace is a dearly won and precious acquisition we know we must treasure vigilantly…And so, as the lights of this inspiring Christmas twinkle at our hearthsides, as carolers sing their joyous roundelays and community trees gledam with friendliness, our nation hopefully, confidently and resolutely faces the opportunity to shape its destiny”. At the bottom of the text, there is a statement saying “Studebaker – Builder of cars worthy of America’s homes”.
Source: December 17, 1945 Life magazine.
