Description
Black and white 9 3/4″ x 13 3/4″ ad for State Farm Mutual Insurance Company. This ad has a drawing of a young boy playing catch in the middle of a neighborhood street and, at the moment the ball is coming towards him, a car is coming towards him as the driver is waving his hand out the window. The ad says that “Constant alertness saves lives. It can also help you…save up to 40% on your auto insurance”. It then says that you should “Read how careful drivers get top-notch protection at rock-bottom rates with State Farm Mutual. If you’re a careful, wide-awake driver (like the man in the picture), you avoid auto accidents. Why should you pay as much for your auto insurance as careless, reckless drivers who are likely to cause accidents? At State Farm Mutual, we deliberately aim to insure careful drivers only. Careful, accident-free driving by State Farm members saves money. We pass the savings directly back in the form of low rates. Rates as much as 40 percent lower than the cost of equivalent protection with other good companies. You get this savings plus convenience and service. Our 3 million members (more than any other company insures) pay for their insurance semi-annually. They are served – in case of accident – by our own 7,000 agents and 700 claim expediters”. At the bottom of this ad there is a “Can You Qualify?” box with eight questions on how you are driving.
Source: May 10, 1954 Life magazine..
