Description
Full color 9 1/2″ x 13″ ad that is very similar to the previous ad. In this ad the main difference is the “New Improved Deep-Chill flavor process” is not splashed across the top of the ad but in a small banner on the bottom. It also says that this is “The REAL thing for thirst”. It also says that “Squirt cools your thirst with the REAL refreshment of sun-ripened citrus. No artificial flavor or color. No excessive sweetness. Therefore, no after-thirst. And Squirt makes a marvelous mixer. No wonder”.
Source: September 4, 1964 Life magazine.
